Initiative Aims to Transform Society’s Views of Native Americans


An unprecedented national project was announced August 30, 2016, to bring Native Americans out of the shadows of public consciousness. Reclaiming Native Truth: A Project to Dispel America’s Myths and Misconceptions is a two-year research and strategy-setting effort to create a long-term, Native-led movement that will positively transform the image of and narrative on Native Americans.

Led jointly by First Nations Development Institute and Echo Hawk Consulting, Reclaiming Native Truth is funded by a $2.5 million grant from the W.K. Kellogg Foundation (WKKF).

Michael Roberts

Michael Roberts

“Native Americans and their communities are blocked from reaching their full potential by harmful stereotypes, misperceptions, and lack of awareness,” said Michael E. Roberts (Tlingit), president and CEO of First Nations Development Institute and co-director of Reclaiming Native Truth. “This cultural indifference and injustice pervades our entire country, from the media and entertainment industry to thought leaders and pop culture overall.”

In recent decades, American society has made significant strides in viewing various racial, ethnic and social groups more accurately and respectfully. However, Native peoples have been largely left out of this overall trend of greater acceptance and inclusion.

Crystal Echo Hawk

Crystal Echo Hawk

Project co-director Crystal Echo Hawk (Pawnee), president and CEO of Echo Hawk Consulting, explained the goals of Reclaiming Native Truth. “Over the next two years, this project is focused on understanding the true extent of society’s negative and inaccurate perceptions of Native Americans and finding the best means of overcoming them,” she said. “Only then will we have the knowledge we need to design a broad campaign to solve this problem.”

A 20-person Advisory Committee comprised of Native leaders, influential stakeholders, and racial equity experts will offer oversight, expertise and leadership to guide the project. To date, confirmed committee members include:

  • Cheryl Crazy Bull (Sicangu Lakota), president, American Indian College Fund
  • Ray Halbritter (Oneida), Oneida Indian Nation representative and CEO of Oneida Nation Enterprises
  • Jacqueline Pata (Tlingit), executive director, National Congress of American Indians
  • Sara Kastelic (Alutiiq), executive director, National Indian Child Welfare Association
  • Dr. Adrienne Keene (Cherokee), scholar, writer, blogger, and activist
  • Judith LeBlanc (Caddo), director, Native Organizers Alliance
  • Denisa Livingston (Navajo), community health advocate, Diné Community Advocacy Alliance
  • Nichole Maher (Tlingit), vice chair, National Urban Indian Family Coalition, and President of Northwest Health Foundation
  • Erik Stegman (Assiniboine), executive director, Center for Native American Youth
  • Nick Tilsen (Oglala Lakota), executive director, Thunder Valley CDC
  • Mark Trahant (Shoshone-Bannock), editor of TrahantReports


“The Kellogg Foundation is committed to supporting efforts that express more complete and authentic stories of all children, families and communities,” said La June Montgomery Tabron, WKKF president and CEO. “It is our hope that this project will share the truth in narratives of the first people, and ultimately improve the lives of our country’s five million Native Americans and their descendants.”

At the conclusion of the two-year project, Native leaders will develop a national campaign to improve awareness of and respect and equality for Native Americans. This campaign will seek to secure greater inclusion of Native Americans in government decision-making; address disparities in grantmaking to Native Americans; improve the accuracy of Native Americans’ portrayal in the media and entertainment; ensure the inclusion of accurate Native American history in educational curricula; and implement other solutions to the predominant bias.

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One thought on “Initiative Aims to Transform Society’s Views of Native Americans

  1. Hello, my name is Rory Erler Wakemup. It seems our mission statements have many parallels. Check out my facebook for work samples and images of my community based art workshops. I organized a powwow through Native Fitness and Nutrition at the Minneapolis American Indian Center for my performance with the 1491’s on October 8th. Myself and my crew are also going to battle an oil snake during a march on Indigenous Peoples Day October 10th.

    My non-profit is “Wakemup Productions”, my campaign slogan is “Kill the Idiot Save the Fan”.

    Though Art I will help to heal our community, strengthen our voice and most of all, we will have fun. I call my work “Funktavism” fun activism.

    Let me know if I can be of service to your organization

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