The Comcast Foundation has donated $2 million in airtime on Comcast’s Xfinity cable TV system to run First Nations’ public service announcements (PSAs) during June and July 2014.
This is the second year that the Comcast Foundation has made a significant contribution of broadcast time for First Nations’ 30-second television spots. During 2013, the foundation and Comcast Corporation donated more than $1.5 million in airtime, which resulted in the airing of First Nations’ announcements more than 113,000 times in 13 market areas around the United States. The Comcast Foundation also donated $20,000 in cash for production of the two TV spots. For 2014, the First Nations spots will run in 30 market areas from coast to coast. The spots can be seen online here: http://www.firstnations.org/psa/psa.html.
“This generous gift of airtime will go a very long way toward building awareness of the critical economic development and asset-building needs of struggling Native American communities, and how First Nations plays a key behind-the-scenes role in that,” said First Nations President Michael E. Roberts. “We are deeply grateful to Comcast for continuing its significant support of our efforts.”
Bill Black, vice president and executive director of the Comcast Foundation, said, “We are excited to partner with First Nations on this important initiative for a second year. At Comcast, we are committed to leveling the playing field so that everyone, regardless of income, has an opportunity to improve their life.”
I’m an old white lady so, I suppose what I have to say May be taken with a grain of salt. I worry when foundations like Comcast get involved in a First Nation projects, only because they’re trying to merge right now with Time/Warner. I hope this never becomes a Trojan Horse. What I’d love to see is individuals from the First Nations “seizing the means of production” some day; making communication truly diverse and American!
I also wonder, maybe even agree with Frances and then reality hits! I am on this site because I saw the PSA on Comcast..corporations need to give away their $ so First Nations everywhere benefit